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hepful web design guides & insights for small businesses & freelancers

The Bright Journal

Meet the author - Rachel Hughes Meet the author - Rachel Hughes

Why isn't my website bringing in clients? (And what to do about it)

You’ve spent time building your website: but the clients aren’t coming through. This can feel incredibly frustrating, especially when you know the difference your work makes.

In this blog post, I’m exploring a few reasons why your website might not be working quite as hard as it could — and what you can do to shift things in the right direction.

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Meet the author - Rachel Hughes Meet the author - Rachel Hughes

2025 website trends for service providers

In this blog, we’re diving into the key website trends for 2025 that will help you create a site that doesn’t just look beautiful… but works hard for your business.

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Meet the author - Rachel Hughes Meet the author - Rachel Hughes

5 website features to boost your personal brand and thought leadership

An increasing number of my web design clients are developing incredible personal brands and establishing their reputations as thought leaders in their industry. In this blog post I’m sharing the go-to features I typically include on websites for founders looking to share their expertise and insights with their audience.

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Business Support Meet the author - Rachel Hughes Business Support Meet the author - Rachel Hughes

Should I use Squarespace for my website?

Your website is the PR, marketing and information hub for your business. It has the potential to build rapport, demonstrate credibility and showcase your expertise. I’ll run through some of the main reasons I chose Squarespace as my go-to website platform in this article to help you decide if it’s the right option for your business.

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