hepful web design guides & insights for small businesses & freelancers
The Bright Journal
Why isn't my website bringing in clients? (And what to do about it)
You’ve spent time building your website: but the clients aren’t coming through. This can feel incredibly frustrating, especially when you know the difference your work makes.
In this blog post, I’m exploring a few reasons why your website might not be working quite as hard as it could — and what you can do to shift things in the right direction.
Five small business website fixes to improve your sales calls
In this blog, we’ll explore five small business website fixes to improve your sales calls - from building trust and highlighting your unique approach to providing clear process information
2025 website trends for service providers
In this blog, we’re diving into the key website trends for 2025 that will help you create a site that doesn’t just look beautiful… but works hard for your business.
5 website features to boost your personal brand and thought leadership
An increasing number of my web design clients are developing incredible personal brands and establishing their reputations as thought leaders in their industry. In this blog post I’m sharing the go-to features I typically include on websites for founders looking to share their expertise and insights with their audience.
Should I use Squarespace for my website?
Your website is the PR, marketing and information hub for your business. It has the potential to build rapport, demonstrate credibility and showcase your expertise. I’ll run through some of the main reasons I chose Squarespace as my go-to website platform in this article to help you decide if it’s the right option for your business.
Customer Story: Stef Woof Web Design
“I knew I needed a website, but I wanted it to be right”. Looking into Stef Woof’s web design journey, including the design and features used - and the impact it is making on her growing business.
Small Business Spotlight: Stef Woof Illustrates
Sharing a conversation with one of my lovely Bright Avenue client’s, Stef Woof, Illustrates. Stef talks candidly about her journey into freelancing including her experience of re-training, navigating social media and how she found her web design project.
Are you using these 3 free online business tools?
I’m sharing three of our favourite online resources that you can introduce to your business. What’s more, with the costs of literally everything going up, they all offer free packages which provide great functionality.