my helpful web design insights & guides for small businesses & freelancers
Welcome to the Bright Journal
Case study: Online Business Manager branding and website redesign
From Virtual Assistant to sought-after Online Business Manager agency, Sandra from Bella Executive Solutions transformed her brand and Wix website in just two focused days.
How to get the domain for your small business: a complete guide
Everything you need to know about choosing and registering the perfect domain name for your small business - from picking something memorable to protecting your brand online.
Using Squarespace for blogging: Why it’s still one of the best platforms for small businesses in 2025
Discover how to use Squarespace for blogging to attract clients, grow your website traffic, and simplify your marketing.
Website vs. social media: Does my small business really need a website in 2025?
In this blog, I compare websites vs. social media to reveal which one truly builds trust, credibility, and long-term success.
Web design for consultants: How to build authority & win more clients
Your consultancy website is more than a digital brochure, it’s a trust‑building tool that positions you as an expert.
Clean web design: how simplicity builds trust and clarity
A clean, balanced website design makes it easier for visitors to connect with your message. Learn the key principles, from simplicity to clarity, that make modern websites both beautiful and effective.
Why isn't my website bringing in clients? (And what to do about it)
You’ve spent time building your website: but the clients aren’t coming through.
From Accountant to Beauty Entrepreneur: Julie Swindells’ Story
Follow Julie and her husband Dave’s journey from finance to small business owners, and how their story shaped a brand and website that truly reflects their values.
Five small business website fixes to improve your sales calls
If your sales calls feel like hard work, your website might not be pulling its weight.
2025 website trends for service providers
In this blog, we’re diving into the key website trends for 2025 that will help you create a site that doesn’t just look beautiful… but works hard for your business.
How to use your website to build a personal brand and showcase thought leadership
Here’s how to use your website to position yourself as a thought leader and create a site that opens new opportunities.
Should I use Squarespace for my small business website?
Your website shapes how clients perceive your brand. Here’s how to choose the right platform, and why Squarespace’s intuitive design tools and built-in functionality make it a smart choice for small businesses ready to scale.
Client Story: Web Design for Illustrator Stef Woof
After two years of growing her illustration business, Stef Woof knew it was time for a professional online home. In this story, she shares how creating her new Squarespace website helped her present her work confidently, attract clients more easily, and capture her creative style.
Small Business Spotlight: Stef Woof Illustrates
In this conversation with my lovely client, Stef Woof Illustrates, Stef shares her journey into freelancing - from retraining and navigating social media to creating a website that truly reflects her creative business.
Are you using these 3 free online business tools?
I’m sharing three of our favourite online resources that you can introduce to your business. What’s more, with the costs of literally everything going up, they all offer free packages which provide great functionality.