a blog packed with web design insights & practical guides for busy small businesses & freelancers
Welcome to the Bright Journal
How to keep your Squarespace website up-to-date (even on a tight schedule)
Keep your Squarespace website fresh and updated with these simple tips for small business owners.
A beginners guide to choosing the best pictures for web design
The right pictures can make or break your website. Here’s how to choose and optimise images that make your brand look instantly more professional and polished.
How to get the domain for your small business: a complete guide
Everything you need to know about choosing and registering the perfect domain name for your small business - from picking something memorable to protecting your brand online.
Using Squarespace for blogging: Why it’s still one of the best platforms for small businesses in 2025
Discover how to use Squarespace for blogging to attract clients, grow your website traffic, and simplify your marketing.
Website vs. social media: Does my small business really need a website in 2025?
In this blog, I compare websites vs. social media to reveal which one truly builds trust, credibility, and long-term success.
Web design for consultants: How to build authority & win more clients
Your consultancy website is more than a digital brochure, it’s a trust‑building tool that positions you as an expert.
Clean web design: how to use simplicity to amplify your message & build trust
A clean, balanced website design makes it easier for visitors to connect with your message. Learn the key principles, from simplicity to clarity, that make modern websites both beautiful and effective.
Why isn't my website bringing in clients? (And what to do about it)
You’ve spent time building your website: but the clients aren’t coming through.
Five small business website fixes to improve your sales calls
If your sales calls feel like hard work, your website might not be pulling its weight.
2025 website trends for service providers
In this blog, we’re diving into the key website trends for 2025 that will help you create a site that doesn’t just look beautiful… but works hard for your business.
How to use your website to build a personal brand and showcase thought leadership
Here’s how to use your website to position yourself as a thought leader and create a site that opens new opportunities.
Should I use Squarespace for my small business website?
Your website shapes how clients perceive your brand. Here’s how to choose the right platform, and why Squarespace’s intuitive design tools and built-in functionality make it a smart choice for small businesses ready to scale.