WEB design for new physiotherapy practice
Victor the Physio
Victor Odiase is a brilliant, highly experienced physiotherapist who was launching his own private practice in Basingstoke. He needed a contemporary website he could easily update himself. Just as importantly, it had to help new patients feel confident booking in.
Where VICTOR was starting from
Victor was starting from scratch. His private physiotherapy practice was brand new, so his website needed to do a lot of the heavy lifting from day one. Local patients had to be able to find him and get the information they needed to book with confidence. He also wanted a site he could keep fresh without calling a designer every time something changed.
What we set out to do
Victor was clear from the outset that his website needed to:
include a seamless booking process with Cliniko
have clean, simple navigation so visitors could find what they needed quickly
be optimised for SEO, helping him be found in both online and AI searches
highlight his expertise and the full range of services he offers
How we got there
Victor chose my Physiotherapy Squarespace Template Customisation service. This is where I take Klar, my premium template designed exclusively for physiotherapy services, and tailor it to your practice. It's a value-packed way to launch a polished, SEO-ready website for a new physio practice.
To make the content side feel easier, I shared my in-depth content planners with Victor. We then talked through each section together on our Strategy Call, making sure everything was clear and spotting extra information he could include.
Once his content was ready, it was time to pull everything together and build his Squarespace site.
The result
A polished, uplifting website that's easy for future patients to navigate and simple for Victor to keep up to date. Most of all, it reflects the high level of care he gives to his work.
Part 1: Content planning
The words and images on a website are what help someone decide whether you're the right person for them. So before any design work started, Victor had my content planners to guide him through every page. They're packed full of tips and examples, which makes gathering content so much faster and simpler.
With the help of the planners, Victor worked through:
SEO keywords for each page
SEO page titles and descriptions
section-by-section copy
the images he'd need to bring each page to life
Part 2: Design elements
As part of the package Victor chose, he also received a set of custom icons I created for his website, which can also be used across his marketing assets.
Part 3: Web Design
With Klar as the starting point, the focus was on shaping every page around Victor's practice and the people he helps. His site is easy for patients to navigate and packed full of clear information about his services, so people feel confident booking an appointment. It's also SEO-friendly, helping him be found by both search engines and AI.
The little details doing a lot of work
Search by health condition. Visitors can choose their condition, from back pain to arthritis, to find out which services Victor would recommend.
Custom icons. We created a set of custom icons to bring the health condition section to life.
A clear process. The "How we can work together" section explains exactly what happens after booking, so patients feel reassured before they commit.
Thoughtful location details. Victor's clinic is in a rural spot, so his location section gives clear directions to help patients find him without any stress.
“People always reference the website as one of the reasons they ended up choosing to come to me. Rachel was amazing and easy to work with. My website is modern and easy to navigate. 100% worth the investment - definitely money well spent.”
Victor Odiase - Physiotherapist & Owner of Victor the Physio