CAREER COACH CONSULTANT BRANDING AND WEBsite redeisgn

Jenna Green

With over twenty years in corporate talent acquisition, Jenna knows exactly what makes someone stand out. Her new consultancy needed a website that made her stand out, from the very first scroll.

Where Jenna was starting from

Jenna had already built her own Squarespace site, which was a brilliant head start! With her September launch on the horizon, she wanted it to feel as experienced and credible as she is. She also wanted every visitor to find the right support quickly, whichever of her services they needed.

What we set out to do

Make two decades of expertise feel credible at first glance
Reflect the calibre of her services in both the words and the design
Create a clean, simple journey that leads naturally to a discovery call
Lay strong SEO foundations, so the right people can find her

How we got there

We started with her branding, giving Jenna a polished, professional look that matches the calibre of her work. Next came her messaging and SEO: we shaped clear, confident copy for each service, so visitors instantly see where they fit and search engines know exactly who she helps.

Then, on her Glow-up Day, we brought it all together on her existing site. We reshaped the structure, elevated the design and made sure every page points towards booking a call. Finally, we carried her new brand through to LinkedIn, so wherever future clients find Jenna, she shows up as the highly skilled expert she is.

The result

A fresh brand and a polished, launch-ready website, live in time for September.

Part 1: Branding

We kicked off Jenna’s project by looking at her brand visuals. Despite having a colour palette and logo - these didn’t feel like they were strong enough to convey Jenna’s expertise.

Brand elements we created for this project:

Logo
Colour palette
Brand Marks
Icons (including Jenna's gorgeous pooch Stanley!)
Gradients
Waves
Fonts
Illustrations

Brand in action - Jenna’s Linkedin Banner

Part 2: Web Design

With her consultancy launching in September, Jenna wanted to make sure that by the time she launched her business:

her website clearly communicated the expertise she brought from her twenty year corporate career so it felt instantly credible
the calibre of her services was reflected in both the content and overall aesthetic so visitors can clearly see the value she brings
her site was clean and easy to navigate, clearly guiding visitors to book in discovery calls
she had strong SEO foundations in place so the right people could find her online