A customer experience-focussed website for a cheshire beauty salon
Novum Salons
Novum Salons came to me with a clear vision: they wanted a website that truly reflected the heart of their business, their expertise, and the five-star client experience they provide. Their original website did its job as a functional booking platform, but as the business grew in ambition and identity, it began to feel limited.
From the outset, this web design project was about much more than aesthetics. It was about creating a digital space that felt like walking through the Novum Salon doors: relaxing and supportive.
We clarified Novum’s messaging and balanced the focus between hair, beauty, skin and wellness services. With visitor experience and SEO in mind, we designed an intuitive website structure - and created a breadth of pages that provided helpful, detailed information about each service.
The results
increased salon footfall: since launching, Julie has said that one day they had ten new clients in their salons - which is unheard of previously.
SEO success: it’s early days - but the new website is already showing up on google searches - often as the Google AI Overview
Novum have a website that not only looks beautifully on-brand - but one that reinforces their high quality service and values at every touchpoint
The team are proud of the new website: it’s been a huge motivator for everyone, and there’s been a significant up-turn in applications for job openings.
“I absolutely LOVE our new website, I think it now reflects what Novum stands for and what we do!
When looking for a website developer, it can be really difficult to know who you’ll be working with and whether they’ll truly understand your vision. One of the main reasons I chose to work with Rachel was because, from the very beginning, I felt listened to.
She gently guided me down the path she believed was best for us, always based on what I’d shared, and backed by her expertise. That approach built trust from the outset. I felt confident in Rachel and knew she was someone I could work well with.”
Julie Swindells, Founder - Novum Salons