showcase your brilliance with my flexible web design service for small businesses
The Illuminate
premium design, thoughtfully priced
Your business deserves a website that looks polished, feels professional, and has the flexibility to grow with you.
But you don’t always need a fully bespoke service to make it happen.
That’s where The Illuminate comes in.
A semi-custom web design service for small businesses and freelancers who want a clean, modern website that:
Elevates your brand instantly with a beautiful, contemporary design
Fits your budget – an affordable alternative to full custom design
Grows with your business – built to evolve seamlessly as you do
Whether you’re launching something new or ready to elevate your existing website, The Illuminate gives you the perfect blend of premium style and flexibility.
So what exactly is Semi-Custom Website Design?
Semi-custom design is the sweet spot between fully custom (big investment, long timeline) and doing it yourself.
Here’s how it works:
We start with a carefully designed premium theme as the foundation.
I tailor it to your brand, including colours, fonts and content so it feels completely yours and captures what you’re all about.
You get a polished, strategic website that looks high-end
What makes this service so special? Your site is built to grow with you. Update it yourself easily by watching my tutorial, or come back any time to add new pages and features as your business evolves.
Giving you a stylish, strategic digital home that’s ready now, but flexible enough to carry you into the future.
you bring the words and images, and I’ll take care of turning them into a beautiful, strategic website
The Illuminate themes include
Done-for-you page layouts
Following a proven structure for service-based businesses
Built-in flexibility
To adapt the design to your own brand and services
Section-by-section copywriting guides
So you’ll know exactly what to write (and where)
Easy-to-follow tutorials
So you feel confident making updates once your new website is live
A website investment that goes further:
Four core pages: Home, Services / Offers, About & ContactInstagram links page
Content planners with copy prompts to guide you to write your contentCore SEO
Privacy statement page to add your policy
1 hour strategy session
1 round of revisions
Video tutorials for your chosen theme
Meet the Illuminate website themes
Lark theme
fresh ✢ elegant
A premium Squarespace website theme designed for service providers including consultants, health professionals, and virtual assistants who want to showcase their expertise with a clean, professional site that’s easy to grow with.
Nova theme
contemporary ✢ confident
A Squarespace website theme designed for agencies and forward-thinking creative businesses. With sleek animations and sections set-up for bold, high-impact text - the Nova is ready to highlight your expertise and elevate your brand.
Is it for you?
This is the perfect service for you if:
You’re ready for a professional, polished website without the timeline or investment of a fully custom build.
You want a website that reflects your brand and expertise - and connects with your audience.
You have a new or newish business, but may have exciting future plans to scale.
You’re looking for a stress-free, fully-guided experience that delivers beautiful, high-impact results for your business.
unique web design service with clear avenues for growth
The Expansion Pack approach
Start with the Essentials: Your Illuminate theme starts with four key pages: Home, About, Services/Offer and Contact.
Add when you’re ready: You can easily expand your website with add-on packs, either now or as your business grows. Whether you’re ready to launch a blog, showcase a portfolio, build a sales funnel, or add an e-commerce store - each pack is designed to integrate seamlessly with your existing site.
Clarity from the start: During your initial strategy session, we’ll map out potential growth avenues tailored to your vision. You’ll have a clear understanding of how your website can evolve over time: no surprises or overwhelm.
Simple, effortless upgrades: When it’s time to add new features or pages, you won’t need a complete redesign. Your site is built to grow, making every upgrade smooth and cost-effective.
Why this matters
Because I truly believe your website should never feel like it’s holding you back. I’ve created the Expansion Pack approach to keep everything clear, and costs transparent - so you can confidently plan for the future, knowing that your website will adapt as your business grows.
Explore the expansion packs
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Blog directory, blog post template & blog feature section for homepage
Showcase your expertise and boost SEO
I’ll set up a clean blog directory and upload three polished blog posts you’ve written to get you started. You’ll also get training and simple SEO tips so you can confidently add more posts and use blogging as a tool to attract and connect with your ideal clients.
Additional cost: £245
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Speaker Page
Position yourself as a thought leader
A tailored speaker page to showcase your expertise, highlight past talks, and make it easy for event organisers to book you.
Designed to feel professional and polished, while showing off your personality and credibility.
Additional cost: £145
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Podcast page & podcast feature section for homepage
Highlight your podcast and grow your audience
Add a sleek podcast page that makes it easy for visitors to browse episodes and subscribe. Plus, we’ll feature your show on your homepage to boost awareness and connect with your audience.
Additional cost: £245
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Sales page
Designed to convert, not just inform.
A dedicated sales page that’s carefully structured to guide visitors from curiosity to a resounding “yes”! With strong design, persuasive copy flow, and space for testimonials, this page does the heavy lifting when it comes to conversions.
You’ll also receive a content planner filled with with copy prompts to help write your page.
Additional cost: £195
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Course
Let’s bring your course to life
Ready to launch your online course or programme? I’ll design and structure your Squarespace site to host your lessons, videos, and resources in a clean, professional layout that makes it easy for your students to navigate. You’ll get a polished, branded course space that enhances your teaching and makes enrolling (and learning) simple.
Additional cost: From £345 (content dependent)
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Something else in mind?
Let’s build it.
If your business needs a page that’s a little different - whether it’s a membership hub, resource library, or something else entirely - I’ll create a bespoke page that fits seamlessly into your website and elevates your brand.
Added cost: TBC
How does it work?
Step 1:
Strategy & Planning
We’ll begin with a strategy session to uncover your goals, audience, and present and future plans for your business.
We’ll discuss the best theme for your business and if you’d like any expansion packs during you initial website build. You’ll receive your Content Planner to help you collate and create the content for your website.
Step 2:
Design & Customisation
Using the chosen theme, I’ll work my magic to make it truly yours. I’ll input your content, and make sure every detail is tailored to your brand - from colour palettes to imagery. You’ll receive your completed website and have one round of revisions to make sure you are completely happy with your new digital home.
Step 3:
Post-launch Tweaks
Once the design is polished and ready, I’ll guide you through the launch process, ensuring everything runs seamlessly. You’ll also receive 7 days support to answer any questions or make further changes if needed.
What makes this different?
Your website, your wayStarting with a professionally designed theme, I customise it to align with your brand identity, creating a look and feel that’s uniquely yours.
Showcase your expertiseFrom the layout to the finer details, your website will be designed to highlight your authority and expertise, helping visitors immediately see your value.
Avenues for growthWe plan ahead for where your business is going, ensuring your website can evolve as your needs expand by adding on expansion packs if and when you’re ready.
A warm, guided, human-first approach.From strategy to launch, the process is smooth and collaborative, so you can focus on what you do best while I take care of the details.
Simple process + clear pricing
CORE DELIVERABLES:
A 1-hour strategy session to discuss your website goals and content strategy.
A beautifully customised 4-page website built on a premium theme
Instagram links
Page for your privacy statement
Core Search Engine Optimisation (helping you to be found by search engines)
Recorded training tutorial
7 days post-build support
Investment: £1100
*Please note: cost does not include ongoing Squarespace fees. You can view current Squarespace prices here. As a Square Circle member, I can provide a 20% discount on an annual subscription for one year.
Questions you may have:
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I’ve chosen to design in Squarespace as it allows business owners to take ownership of your website in-house rather than relying on an agency.
Squarespace is a hugely popular web design platform. Its main benefits are that it is secure, easy-to-update once I hand over the site and - even more importantly - the ongoing support from Squarespace is fantastic. They are so helpful, it’s like having an in-house IT department. Honestly.
Like to learn more? Have a read of this blog where I outline my reasons for designing in Squarespace.
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Absolutely! While you can start with the foundational pages included in your package, you’re welcome to add expansion packs right away if you have specific needs, such as a blog, portfolio, or shop. I’ll ensure everything integrates seamlessly.
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Yes! Every semi-custom website I create includes basic SEO setup, such as optimised page titles, meta descriptions, and structured content. Squarespace also has great built-in tools to help you continue improving your SEO over time.
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A semi-custom website uses a Bright Avenue website theme as a foundation, which I tailor to suit your brand’s needs. It’s faster and more affordable than a fully custom design, while still providing a high-end, on-brand look.
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Definitely! The semi-custom service is designed with growth in mind. Whether it’s adding new features, pages, or functionality, my unique Expansion Pack approach makes it easy to scale your website when you’re ready.
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The semi-custom design process is much faster than a fully custom website. From our initial strategy session to launch, it typically takes a week, depending on your availability for feedback.
Drop me a message at rachel@brightavenue.co if you’d like a clearer idea of timelines and my current availability. -
Absolutely! Squarespace is incredibly user-friendly, and I’ll provide you with guidance so you (or your VA) can confidently make updates on your own. If you prefer, you can always book a Website Focus Day for additional support down the line - these are exclusively for previous clients.
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Before we begin, I’ll need your branding assets (logo, colors, fonts, etc.), professional copy for your website pages, and high-quality images. Don’t worry—I'll guide you through exactly what’s needed!
If you don’t have branded assets I can create you a website style sheet with core branding for £350, or I can recommend some brilliant branding agencies.
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Absolutely! All websites I create are fully responsive, ensuring they look and function beautifully on desktops, tablets, and mobile devices.
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Yes, if you’re looking to add extra pages to your website you can access the Expansion Pack services.
Alternatively, I offer exclusive Website Focus Days and half-days to all Bright Avenue clients. These are perfect if you want to refresh your site, add new content/features, or just need a little help to work through your website to-do list.
Website Focus Days are priced at £375 (or £187.50 for a half day session).
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If you need guidance with copywriting or selecting images, I can offer advice during the process. While full content creation isn’t included in the package, I can recommend trusted resources to help.
